About Me
Chris Weibring
Senior Art Director
chrisweibring@gmail.com
Chris Weibring is currently a Senior Art Director at FCBX, the experiential and sports marketing arm of FCB Chicago. Chris has experience building creative campaigns from the ground up to production in the experiential, activation, buzz marketing,celebrity/athlete endorsements, and environment arenas. He is also experienced in developing assets over multiple mediums including traditional print, online/mobile/digital, social, broadcast tv/radio, OOH, photography, illustration, screen printing, apparel design, video editing, animation, and 3D rendering. Through his current position, and previous position as Graphic Designer of the Chicago Blackhawks, he has won multiple national awards for his creative work.
In his free time Chris enjoys being a devoted husband to his wife Kim and father to his two sons Owen and Nolan. While Chris has always been a die hard sports fan, having played football in college and football, baseball, track and field, and basketball in high school, he finds his biggest challenge is convincing his 2- and 4-year old that watching sports is more entertaining than Paw Patrol.
Experience
FCBX
Senior Art Director
January 2014 – present
Clients: CenturyLink, Boeing, Jack Daniel’s, Audi
- Partner with creative director to conceive and execute advertising and design consistent with agreed strategy.
- Collaborate for the development and production of design and advertising for AOR account.
- Develop creative and digital production files on time and within budget.
- Manage and organize digital files and artwork on a daily basis.
- Check and help direct artwork with suppliers and sports properties.
- Participate in brainstorm meetings and development.
- Participate in and contribute to new business activity.
- Coordinate with creative and account teams to manage creative and execution workflow.
- Maintain all team/sports properties specifications and guidelines.
- Provides final hi-res retouching on digital artwork.
Chicago Blackhawks
Graphic Designer
January 2008 – December 2013
In-House Designer
- Developed creative concepts and executed production on team print and interactive materials.
- Identity/logo design for internal and corporate partner events and programs.
- Adapted design elements and carried out the continuity of the Blackhawks brand throughout all collateral.
- Prepared final layouts for print and oversaw the production process.
- Prepared images for production through color correction and photo retouching techniques.
- Managed bid process, selected commercial printers and managed relationships with vendors during production process.
- Conceptualized and built custom creative concepts for sales pitches and client presentations.
- Brand ambassador for logo usage and graphic standards.
- Created various graphics for the team’s web and social properties.
- Assisted on location and in-studio during photo shoots and special events.
Chicago Tribune
Graphic Designer
May 2005 – December 2007
In-House Designer
- Managed multiple projects through all Tribune brands.
- Worked with print, online and tv commercial animation mediums.
- Focused heavily in digital media including online ads.
- Developed creative concepts and executed production on print and interactive materials.
- Adapted design elements and carried out the continuity of the Tribune brand throughout all collateral.
- Participate in brainstorm meetings and development.
Clients
Honors
2016 Telly Award – Commercial Bronze
2014 IBPA Benjamin Franklin Award – Gold
2014 IBPA Benjamin Franklin Award – Silver
2011 Promaxbda Sports Media Marketing Award – Silver
2011 Pinnacle Print Award – Best of Division