Overview: CenturyLink is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. Having roots in the Salt Lake City community, CenturyLink wanted to establish ties to the Utah Jazz and create new philanthropic outlets during the holiday season. This created an opportunity to utilize social, PR, and experiential for a full 360 degree buzz marketing campaign to generate leads for the local sales teams.
CenturyLink partnered with the Utah Jazz and George Hill to launch CenturyLink Hearts & Hoops – a citywide initiative to bring Salt Lake City together and show off their home team pride. A series of Hearts & Hoops events were planned during November and December to collect items for those in need in the community and for Jazz fans to enter a sweepstakes to win a VIP Utah Jazz Ticket Package courtesy of CenturyLink.
In February of 2016 Experience Kissimmee brought a thrilling experience of a visit to their city to Chicago. A 3-day event was held at Millennium Park for the public to ride down a 200′ zipline in the middle of the park. Guests could also experience the fun of holding a real alligator inside the Kissimmee tent.
My role on this project was to project the Kissimmee Escape the Cold. Warm Your Heart. campaign on to signage, a large tent, towers, and a long runner at the bottom of the zipline. I was also the photographer for the event.
11 Markets (Chicago, Los Angeles, San Diego, Indianapolis, Cincinnati, Charlotte, Nashville, Richmond, Dallas, Houston, and Atlanta)
In 2016 ALDI, one of the country’s fastest growing retailers, launched Little Journey – its first full line of baby products. The product line included everything from newborn diapers to training pants, cleansing wipes to baby wash and formula to solid snacks.
ALDI kicked off their new products by doing a tour across the country in their newly branded mobile vehicles. I worked with ALDI to help brand their bizbox and truck that would be making all 11 stops nationwide.