CenturyLink In-Market Advertising

Client:
CenturyLink

Year:
2014-present

Locations:
NFL: Denver, Minneapolis/St. Paul, Seattle
MLB: Denver, Minneapolis/St. Paul, Phoenix
NBA: Orlando, Phoenix, Portland, Salt Lake City
MLS: Portland, Seattle

Creative Assets:
Broadcast Radio/TV, Buzz Marketing, Athlete Endorsement, Digital, In-Venue Activation, OOH, Print, Social

Overview:
CenturyLink is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. In order to connect with current and potential customers in the communities and markets they live in, CenturyLink invests in sports sponsorship to build their brand.

As the Senior Art Director on our team I work to help develop and produce an array of creative assets that are activated in various CenturyLink local markets. Through these local markets we work to raise CenturyLink’s brand awareness by leveraging creative in and out of local team’s sporting venues.

Broadcast TV Spot

2016 Telly Award-Winning :30 Broadcast TV Spot featuring Seattle Seahawks player Luke Willson

National Restaurant Association Health Care HQ

Client:
National Restaurant Association

Year:
2014

Location:
Nationwide

Creative Assets:
Print (magazine), Digital (mobile & online)

Overview:
Health Care HQ was a B2B campaign created by the National Restaurant Association to educate restaurant operators of their many health care resources. I was tasked to work with a copy writer to develop ads that would drive interest of these operators to visit NRA’s website and educate restaurant employees about specific health care offereings.

Boeing Watch & Win

Client:
Boeing

Year:
2016

Location:
Chicago

Creative Assets:
Print (postcards), Social (Facebook), Digital (mobile & online)

Overview:
In 2016, Boeing and USO of Illinois ran a program to bring awareness to their partnership. The program was held in the concourse of Chicago Blackhawks and Bears games as well as online.

My role in this project was to develop the art direction of the campaign through print and digital. I was also responsible for the recording and production photography of the sports jerseys and graphics.