Client:
CenturyLink
Year:
2014-present
Locations:
NFL: Denver, Minneapolis/St. Paul, Seattle
MLB: Denver, Minneapolis/St. Paul, Phoenix
NBA: Orlando, Phoenix, Portland, Salt Lake City
MLS: Portland, Seattle
Creative Assets:
Broadcast Radio/TV, Buzz Marketing, Athlete Endorsement, Digital, In-Venue Activation, OOH, Print, Social
Overview:
CenturyLink is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. In order to connect with current and potential customers in the communities and markets they live in, CenturyLink invests in sports sponsorship to build their brand.
As the Senior Art Director on our team I work to help develop and produce an array of creative assets that are activated in various CenturyLink local markets. Through these local markets we work to raise CenturyLink’s brand awareness by leveraging creative in and out of local team’s sporting venues.
2016 Telly Award-Winning :30 Broadcast TV Spot featuring Seattle Seahawks player Luke Willson
Client:
National Restaurant Association
Year:
2014
Location:
Nationwide
Creative Assets:
Print (magazine), Digital (mobile & online)
Overview:
Health Care HQ was a B2B campaign created by the National Restaurant Association to educate restaurant operators of their many health care resources. I was tasked to work with a copy writer to develop ads that would drive interest of these operators to visit NRA’s website and educate restaurant employees about specific health care offereings.
Client:
Boeing
Year:
2016
Location:
Chicago
Creative Assets:
Print (postcards), Social (Facebook), Digital (mobile & online)
Overview:
In 2016, Boeing and USO of Illinois ran a program to bring awareness to their partnership. The program was held in the concourse of Chicago Blackhawks and Bears games as well as online.
My role in this project was to develop the art direction of the campaign through print and digital. I was also responsible for the recording and production photography of the sports jerseys and graphics.
© 2017 Chris Weibring - Senior Art Director
