Jack Daniel's Sinatra

Client:
Jack Daniel’s

Year:
2015

Location:
5 Markets (Chicago, Las Vegas, Los Angeles, Miami, and New York City)

Creative Assets:
Print (brochures, playbill), Social (Twitter), Digital (eblast & landing page)

Overview:
December 12, 2015 was Frank Sinatra’s 100th birthday and to celebrate Jack Daniel’s threw a party if 5 different markets (Chicago, Las Vegas, Los Angeles, Miami, and New York City). The events were promoted through social media using #ToastSinatraContest. The final goal was to have consumers sample the Jack Daniel’s brand while also recruiting new consumers to the Jack Daniel’s franchise.

Audi Intelligent Chicago

Client:
Audi

Year:
2016

Location:
Chicago

Creative Assets:
Print (event posters), Social (Facebook), Digital (eblast & landing page), Branding (event logo lock up)

Overview:
In early 2016 I helped launch an event for Audi called Audi A4 Presents: Intelligent Chicago. The goal of the event was to launch the 2017 A4 in Chicago and create an emotional brand connection among key demographic. For the event I created a registration website, event posters, email invite, Facebook ads, and an event logo lock up.