5 Markets (Chicago, Las Vegas, Los Angeles, Miami, and New York City)
Print (brochures, playbill), Social (Twitter), Digital (eblast & landing page)
December 12, 2015 was Frank Sinatra’s 100th birthday and to celebrate Jack Daniel’s threw a party if 5 different markets (Chicago, Las Vegas, Los Angeles, Miami, and New York City). The events were promoted through social media using #ToastSinatraContest. The final goal was to have consumers sample the Jack Daniel’s brand while also recruiting new consumers to the Jack Daniel’s franchise.
Audi Intelligent Chicago
Print (event posters), Social (Facebook), Digital (eblast & landing page), Branding (event logo lock up)
In early 2016 I helped launch an event for Audi called Audi A4 Presents: Intelligent Chicago. The goal of the event was to launch the 2017 A4 in Chicago and create an emotional brand connection among key demographic. For the event I created a registration website, event posters, email invite, Facebook ads, and an event logo lock up.