5 Markets (Chicago, Las Vegas, Los Angeles, Miami, and New York City)
Print (brochures, playbill), Social (Twitter), Digital (eblast & landing page)
December 12, 2015 was Frank Sinatra’s 100th birthday and to celebrate Jack Daniel’s threw a party if 5 different markets (Chicago, Las Vegas, Los Angeles, Miami, and New York City). The events were promoted through social media using #ToastSinatraContest. The final goal was to have consumers sample the Jack Daniel’s brand while also recruiting new consumers to the Jack Daniel’s franchise.
Audi Intelligent Chicago
Print (event posters), Social (Facebook), Digital (eblast & landing page), Branding (event logo lock up)
In early 2016 I helped launch an event for Audi called Audi A4 Presents: Intelligent Chicago. The goal of the event was to launch the 2017 A4 in Chicago and create an emotional brand connection among key demographic. For the event I created a registration website, event posters, email invite, Facebook ads, and an event logo lock up.
Overview: CenturyLink is a global communications, hosting, cloud and IT services company enabling millions of customers to transform their businesses and their lives through innovative technology solutions. Having roots in the Salt Lake City community, CenturyLink wanted to establish ties to the Utah Jazz and create new philanthropic outlets during the holiday season. This created an opportunity to utilize social, PR, and experiential for a full 360 degree buzz marketing campaign to generate leads for the local sales teams.
CenturyLink partnered with the Utah Jazz and George Hill to launch CenturyLink Hearts & Hoops – a citywide initiative to bring Salt Lake City together and show off their home team pride. A series of Hearts & Hoops events were planned during November and December to collect items for those in need in the community and for Jazz fans to enter a sweepstakes to win a VIP Utah Jazz Ticket Package courtesy of CenturyLink.
In February of 2016 Experience Kissimmee brought a thrilling experience of a visit to their city to Chicago. A 3-day event was held at Millennium Park for the public to ride down a 200′ zipline in the middle of the park. Guests could also experience the fun of holding a real alligator inside the Kissimmee tent.
My role on this project was to project the Kissimmee Escape the Cold. Warm Your Heart. campaign on to signage, a large tent, towers, and a long runner at the bottom of the zipline. I was also the photographer for the event.
11 Markets (Chicago, Los Angeles, San Diego, Indianapolis, Cincinnati, Charlotte, Nashville, Richmond, Dallas, Houston, and Atlanta)
In 2016 ALDI, one of the country’s fastest growing retailers, launched Little Journey – its first full line of baby products. The product line included everything from newborn diapers to training pants, cleansing wipes to baby wash and formula to solid snacks.
ALDI kicked off their new products by doing a tour across the country in their newly branded mobile vehicles. I worked with ALDI to help brand their bizbox and truck that would be making all 11 stops nationwide.