NOW Arena

NOW Arena is an indoor arena located in Hoffman Estates, Illinois. The arena hosts various events such as concerts, trade shows, sporting events, and corporate events. It features a state-of-the-art sound system and lighting, high-definition scoreboard, and seating configurations that can accommodate up to 11,000 people. NOW Arena is also the home of the Windy City Bulls, a professional basketball team affiliated with the Chicago Bulls. Since its opening in 2006, NOW Arena has been an important part of the community and attracts visitors from all over the Chicagoland area.

Visual Identity/Branding

As the lead freelance graphic designer for the marketing team at NOW Arena since 2014, I have worked on a variety of projects such as event branding, sponsorship proposals, and environmental creative. In 2019, the NOW Arena sponsorship team tasked me to create a proposal for NOW Foods that would secure the naming rights for the arena. My responsibilities included designing the logo, creating branding guidelines, and producing arena environmental mock-ups. After the deal was finalized, I completed the final logo elements and designed a large banner that is now displayed outside the building’s entrance.

Year: 2020
Role: Lead Freelance Graphic Designer
Location: Chicago (Hoffman Estates)
Creative Assets: Branding, Logo

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