Aldi
I had the honor of partnering with the esteemed international brand Aldi while at FCBX. As a part of our advertising team, I played a role in crafting captivating visuals for a nationwide tour, encompassing vehicle graphics and signage. Aldi, a globally recognized supermarket chain, is renowned for its unwavering commitment to delivering exceptional products at affordable prices. Established in Germany in 1946, Aldi has evolved into a dominant force in the retail industry, renowned for its innovative approach that places emphasis on efficiency, streamlined operations, and a meticulously curated array of products.
Little Journey Tour
Aldi launched its first complete line of baby products, Little Journey, in 2016. They went on a nationwide tour in 11 different locations with newly branded mobile vehicles to introduce the product line to customers. Aldi collaborated with FCBX to brand their truck and bizbox for the tour. We created a “Little Ones Rest Stop” that offered private baby changing stations with free diaper and wipe samples, a nursing area, and organic fruit pouch samples at local events and festivals and select retail locations. The purpose of the tour was to promote trial and awareness of the new Little Journey product line.
Year: 2016
Role: Senior Art Director
Markets: Chicago, Los Angeles, San Diego, Indianapolis, Cincinnati, Charlotte, Nashville, Richmond, Dallas, Houston, Atlanta
Creative Assets: Vehicle Wrap (trailer & truck), Signage (banners & posters)
Creative Team: Megan Lange, Candy Wilson
