Audi
During my time in advertising at FCBX, I was fortunate to engage in two distinct projects featuring the esteemed brand, Audi, celebrated globally. Renowned for its dedication to inventive engineering, luxurious offerings, and pioneering design, Audi occupies a prominent position within the automotive landscape. With its origins tracing back to 1909, Audi has metamorphosed into an emblem of refined performance and progressive technology. My involvement in these projects encompassed orchestrating an event to propel the launch of the A4 model, as well as being involved in the branding of a high-end hospitality venue located at Chicago’s Wrigley Field.
Intelligent Chicago
Audi collaborated with FCBX to plan the Intelligent Chicago event, which targeted Chicago’s young tech and start-up crowd. This event was aimed to present Audi’s intelligently designed A4 vehicle to some of the city’s brightest innovators. Five notable tech and design leaders hosted the event, which provided attendees with a hands-on introduction to the vehicle. To engage the audience, a web forum was created, featuring unique branded content such as stories from colleagues in the industry, and an invitation to see and hear more at the event. On March 15, 2016, 256 guests attended the event, and to promote it, I worked to develop a registration website, event posters, email invitations, Facebook ads, and an event logo lock-up.
Year: 2016
Role: Senior Art Director
Markets: Chicago
Creative Assets: Print (event posters), Social (Facebook), Digital (eblast & landing page), Branding (event logo lock up)
Creative Team: Eric Mortensen
Club Wrigley Field
The Audi Suite Club is a premium hospitality space at Wrigley Field, the iconic baseball stadium in Chicago. With private entrance, indoor/outdoor seating options, and high-end food and beverage offerings, guests can enjoy a prime view of the game with access to TV screens and a dedicated suite attendant. Audi also took over wall space in a suite club at Wrigley Field, matching characteristics of both Audi and the Cubs organization to create a sleek and impactful look for fans entering the club during the 2016 season.
Year: 2016
Role: Senior Art Director
Location: Wrigley Field (Chicago)
Creative Assets: Wall Space Graphics
Creative Team: Megan Langle, Candy Wilson
