During my tenure at FCBX, I had the unique opportunity to deeply engage with the renowned brand Boeing, a global frontrunner in aviation and aerospace. Established in 1916, Boeing has forged a remarkable legacy, making an enduring impact on aviation history. With a legacy steeped in innovation, engineering prowess, and significant contributions to flight progress, Boeing has played a pivotal role in shaping the dynamic aerospace industry.
Watch & Win
The USO of Illinois ran a sweepstakes campaign in 2016 to gauge the impact of incentivized offers in promoting their partnership with Boeing under the name HOME&AWAY. The campaign targeted Illinois sports fans through a series of paid social posts featuring videos and graphics with customized Chicago Bears and Chicago Blackhawks jerseys, prompting viewers to participate in the “Watch&Win” sweepstakes. The campaign included the creation of various digital and social media graphics, as well as donation cards distributed during Bears and Blackhawks games.
Role: Senior Art Director
Markets: Chicago (Chicago Bears, Chicago Blackhawks)
Creative Assets: Print (postcards), Social (Facebook), Digital (mobile & online)
Creative Team: Joe Gallo